You don't have to become a video conferencing company to have successful calls! CMS is for customers who want to use video conferencing without becoming a video conferencing company themselves. Compare the management of video conferencing to your cell phone. Your cell phone has many of the same components as a video conferencing system; a gatekeeper to register the cell phone, the gateways, and the capability of multipoint calls (a function of the service itself). Think of your cell phone as the same as video conferencing; you buy the endpoint and everything else is managed by your service provider. Today, that nod goes to Firefox for my needs. It’s very rare that I can’t use Firefox on sites that I care about. Configurability. This is a tough one to judge.

CMS is a fully automated system. You walk into the room and the calls are automatically launched, whether they are point-to-point or multipoint. Just like any other type of meeting, you will know exactly who you are going to meet, where, and what time. The user does not have to try to figure out how to use complex technology; they can simply start the meeting. There is no need to know aliases, IP addresses, email addresses, or any of the ways you would physically dial a call if you were to do it yourself. You can schedule a meeting and report to the conference room - it is really that simple. CMS also provides total end-to-end accountability. This is very important for many organisations, and removes any of the back and forth that might occur with a network provider.